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Noom vs Willow

Noom costs $100 less a month, and both sell semaglutide and tirzepatide.

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By Ruth Calder · Enforcement Editor
Editorially reviewed & fact-checked against primary sources · How we verify contentLast reviewed
Noom logo

Noom

6.7
★★★☆☆3.4/5

Best for: coaching bundled into the price rather than sold separately

Visit Noom →
VS
Willow logo

Willow

6.6
★★★☆☆3.3/5

Best for: seeing what it charges before you answer any medical questions

Visit Willow →

If you are choosing between Noom and Willow, the first difference is cost: Noom is $100 a month cheaper at the entry price. Both prescribe semaglutide and tirzepatide, so moving from one to the other would not change your drug. Noom leads our six-part score, 6.7 to 6.6.

Noom vs Willow price

Noom is the cheaper way in: $199 a month against $299 a month at Willow. That is $100 less each month (33% lower), or about $1,200 over a year of treatment.

Drug by drug: Semaglutide is cheaper at Noom ($199 a month vs $299 a month); tirzepatide is cheaper at Noom ($349 a month vs $399 a month).

Medications and formats

Both sell semaglutide and tirzepatide.

On format, Noom prices brand-name pens and compounded injections, while Willow prices compounded injections.

If you want the FDA-approved brand rather than a compounded version, Noom is the only one of the two with a brand-name price.

Where each one treats patients

Neither Noom nor Willow publishes the states it serves, so enter your state at the very start of each sign-up.

Pricing

Noom

GLP-1Rx Program — brand semaglutide (Wegovy/Ozempic)Brand-name
$349/mo
semaglutide
GLP-1Rx Program — brand tirzepatide (Zepbound/Mounjaro)Brand-name
$349/mo
tirzepatide
Microdose GLP-1Rx — compounded semaglutideCompounded
$199/mo
semaglutide

Willow

StartingCompounded
$299/mo
semaglutide
StartingCompounded
$399/mo
tirzepatide

What each price covers

Both prices cover the clinician visit.

Noom's price also covers coaching, which Willow does not claim.

Willow's price also covers the medication itself and shipping, which Noom does not claim.

Noom is silent on the medication itself, shipping and lab work.

Willow is silent on lab work and coaching.

That matters most for the drug: unless Noom confirms otherwise, budget for medication on top of its listed price.

Noom

Covered by the monthly price

Medication

Not stated

Clinician visits

In the price

Shipping

Not stated

Lab work

Not stated

Coaching

In the price

Willow

Covered by the monthly price

Medication

In the price

Clinician visits

In the price

Shipping

In the price

Lab work

Not stated

Coaching

Not stated

Where each one scores higher

Overall, Noom scores 6.7 and Willow 6.6 out of 10.

Noom is stronger on value (4.4 vs 3.0).

Willow is stronger on support (7.0 vs 4.0).

Effectiveness, user experience, trust & safety and accessibility are within half a point.

How we score

Noom

6.7/10

Overall

Willow

6.6/10

Value25%

4.4A
vs
B
3.0

Effectiveness25%

10.0A
vs
B
10.0

User Experience15%

8.0A
vs
B
8.0

Trust & Safety15%

6.5A
vs
B
6.5

Accessibility10%

5.0A
vs
B
5.0

Support10%

4.0A
vs
B
7.0

FDA warning letters

Neither Noom nor Willow has an FDA warning letter on record with us.

Features & Coverage

FeatureNoomWillow
Starting Price✓$199/mo$299/mo
Features2 features✓3 features
States AvailableNot disclosedNot disclosed
Compounded✓ Yes✓ Yes
Brand Name✓ Yes—
FSA/HSA Accepted——
FDA Warning LettersNoneNone

About Noom

Noom is a behavioral weight loss app. It also prescribes GLP-1 medications through Noom Med.

Read our full Noom review →

About Willow

Tablets and injections are both on offer at Willow, a telehealth seller of compounded GLP-1 medications.

Read our full Willow review →

Pros & Cons

Noom

What we like

  • Semaglutide costs $199 a month, close to the $184 median for compounded semaglutide across the sellers we compare
  • Tirzepatide costs $349 a month, 72% below the $1249 median for brand-name tirzepatide across the sellers we compare
  • Shows its price before the medical questionnaire, so you can compare it without handing over health information
  • The monthly price includes clinician visits and coaching
  • We found no FDA warning letters issued to Noom

Watch-outs

  • Confirm it serves your state before you start the intake
  • Ask which pharmacy fills the prescription before you pay, so you can check its license
  • Its semaglutide is compounded rather than FDA-approved, so it has not been reviewed by the agency for safety, effectiveness or manufacturing quality

Willow

What we like

  • Shows its price before the medical questionnaire, so you can compare it without handing over health information
  • The monthly price includes the medication, clinician visits and shipping
  • We found no FDA warning letters issued to Willow

Watch-outs

  • Confirm it serves your state before you start the intake
  • Ask which pharmacy fills the prescription before you pay, so you can check its license
  • Its semaglutide and tirzepatide are compounded rather than FDA-approved, so they have not been reviewed by the agency for safety, effectiveness or manufacturing quality

Our Verdict

Winner: Willow

Willow is where we would start, above all for seeing what it charges before you answer any medical questions. Noom undercuts it by $100 a month, so if the monthly bill is what decides it, Noom is the pick. Noom fits better if coaching bundled into the price rather than sold separately is your priority.

Choose Noom if…

You want coaching bundled into the price rather than sold separately and an opening price near $199 a month.

Choose Willow if…

You want seeing what it charges before you answer any medical questions and an opening price near $299 a month.

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7.6

Breeze Meds

Knowing which pharmacy fills the vial: it names Belmar Pharmacy

7.7

HealthRX

Compounded semaglutide at $133/month

7.3

RNK Health

An oral route if you will not self-inject

Noom vs Willow: FAQ

Noom. It starts at $199 a month; Willow starts at $299 a month, $100 more per month.
Yes, both sell semaglutide and tirzepatide.
Noom does not publish where it ships; Willow does not publish where it ships. Confirm your state before paying.
Both include the clinician visit. Only Noom includes coaching. Only Willow includes the medication itself and shipping.
Noom has none. Willow has none.
Willow pays us a commission on sign-ups through our links; Noom does not. Scores are computed the same way for both.

Or see the full category ranking.

Novo Nordisk A/S owns the Wegovy®, Ozempic® and Rybelsus® marks; Eli Lilly and Company owns Mounjaro® and Zepbound®. Every other product name and mark on this page belongs to whoever owns it. No pharmaceutical manufacturer is affiliated with GLP Watchdog. See trademark disclaimer.