Kova vs Willow
Kova and Willow sell different medications; this is what separates them.
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Kova
Best for: seeing what it charges before you answer any medical questions
Visit Kova →
Willow
Best for: seeing what it charges before you answer any medical questions
Visit Willow →If you are choosing between Kova and Willow, price alone will not settle it. Willow leads our six-part score, 7.3 to 5.4.
Kova vs Willow price
Kova and Willow start at the same figure, $299 a month, so the entry price does not separate them. Look at what each price covers and at the per-drug prices below.
Medications and formats
Willow lists semaglutide and tirzepatide; Kova does not name its drug.
On format, Kova posts no priced format, while Willow prices compounded injections.
Where each one treats patients
Kova does not publish where it ships, and Willow lists 35 states.
Pricing
Kova
Standing renewal rate published in the site FAQ: 'Intro month (1st 4 weeks only): $249, renewal (every 4 weeks): $449'. Billed per 4 WEEKS, not per calendar month — 13 charges a year rather than 12. Bundle includes clinician review, medication, delivery and the companion app; there is no separate medication charge. The specific GLP-1 molecule is never named on the site.
Intro month (first 4 weeks only): $149. Renewal: $987 every 12 weeks ($329 per 4 weeks).
Intro month (first 4 weeks only) is $129; after that, renewal is $1,794 every 24 weeks ($299 per 4 weeks). The $129 headline price is this intro month only.
Willow
What each price covers
Both prices cover the clinician visit, the medication itself and shipping.
Kova is silent on lab work and coaching.
Willow is silent on lab work and coaching.
Kova
Covered by the monthly price
Medication
In the price
Clinician visits
In the price
Shipping
In the price
Lab work
Not stated
Coaching
Not stated
Willow
Covered by the monthly price
Medication
In the price
Clinician visits
In the price
Shipping
In the price
Lab work
Not stated
Coaching
Not stated
Where each one scores higher
Overall, Willow scores 7.3 and Kova 5.4 out of 10.
Willow is stronger on effectiveness (10.0 vs 5.0), trust & safety (9.0 vs 6.5) and accessibility (7.6 vs 5.0).
Value, user experience and support are within half a point.
Kova
5.4/10
Willow
7.3/10
Value25%
Effectiveness25%
User Experience15%
Trust & Safety15%
Accessibility10%
Support10%
FDA warning letters
Neither Kova nor Willow has an FDA warning letter on record with us.
Features & Coverage
| Feature | Kova | Willow |
|---|---|---|
| Starting Price | $299/mo prepaid | $299/mo |
| Features | ✓8 features | 3 features |
| States Available | Not disclosed | 35 |
| Compounded | ✓ Yes | ✓ Yes |
| Brand Name | — | — |
| FSA/HSA Accepted | ✓ Yes | — |
| FDA Warning Letters | None | None |
About Kova
Read the $129 carefully: it applies to the first month and nothing after. What you actually pay is $449 for each 4 weeks on the 1-month plan, or $329 and $299 per 4 weeks if you take the 3- or 6-month one. A Delaware company, LifeTech Apps Inc, is behind it, and an app rides along tracking side effects, protein intake and weight. Delivery, the compounded GLP-1 and clinician review all sit inside the one plan price.
Read our full Kova review →About Willow
Tablets and injections are both on offer at Willow, a telehealth seller of compounded GLP-1 medications.
Read our full Willow review →Pros & Cons
Kova
What we like
- Shows its price before the medical questionnaire, so you can compare it without handing over health information
- The monthly price includes the medication, clinician visits and shipping
- We found no FDA warning letters issued to Kova
Watch-outs
- Confirm it serves your state before you start the intake
- Ask which pharmacy fills the prescription before you pay, so you can check its license
Willow
What we like
- Shows its price before the medical questionnaire, so you can compare it without handing over health information
- The monthly price includes the medication, clinician visits and shipping
- Names 5 pharmacies that fill its prescriptions, which most sellers do not
- We found no FDA warning letters issued to Willow
Watch-outs
- Serves only 35 states, so check that yours is one of them
- Its semaglutide and tirzepatide are compounded rather than FDA-approved, so they have not been reviewed by the agency for safety, effectiveness or manufacturing quality
Our Verdict
Willow wins this one, 7.3 to 5.4, above all for seeing what it charges before you answer any medical questions. Kova fits better if seeing what it charges before you answer any medical questions is your priority.
Choose Kova if…
You want seeing what it charges before you answer any medical questions and an opening price near $299 a month.
Choose Willow if…
You want seeing what it charges before you answer any medical questions and an opening price near $299 a month.
Ready to start? GLP-1 providers we have vetted
Telehealth providers, vetted by us, prescribing GLP-1 online.
Vetted by our editors · no insurance required
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Trimi Health
Knowing which pharmacy fills the vial: it names VialsRx
From $99/mo
Get started →ShedRx
Oral orforglipron alongside the injectables
From $149/mo
Get started →bmiMD
Starting below a standard dose, with microdose tiers
From $99/mo
Get started →Kova vs Willow: FAQ
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Or see the full category ranking.