Buying and billing

Anchor price

What is Anchor price?

The struck-through figure beside the price you are offered.

Nobody is charged it; it is there to set an expectation. We record it as an anchor, not as a discount or as evidence that the offered price is good.

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GLP Watchdog writes these definitions from FDA labels and peer-reviewed PubMed literature.

Other terms under Buying and billing

Where the evidence lives